How do you assert your dominance at West Beverly Hills High? If you’re Naomi, Adrianna or Silver, you let your threads do the talking with KRMA handbags and apparel.

From its color palettes that extend far beyond next season to its Italian lambskin leather, merino/cashmere wool and luxurious cotton, KRMA Clothing prides itself upon providing top quality garments that surpass fleeting trends.

Our top pick? Roll with the punches and tap into your inner tough girl with this edgy KRMA Jade Cotton Jacket in Grey. Ruched sleeves, a snap collar and hem and slit pockets finish the same jacket seen on Naomi in the “Unmasked” episode. Wear with white tie dye J brand jeans and slouchy Steve Madden boots to channel Naomi’s iconic Beverly Hills look.

Capture the ladies’ authoritatively chic style from 90210 with the KRMA sale - going on now in the SeenON! Private Sale!

Get exclusive access to today’s private sale by clicking here. Not a member? Accept our warm invitation to join and sign up here.

Looking for the perfect holiday gift for the trend-setter on your list? Have them hit the scene in Superdry apparel inspired by the boys and girls of Beverly Hills.

The epitome of all-American style, these fitted polos, jackets, tops and tees are where Southern California comfort meets casual luxury. With its double collar and double pouch pockets, the men’s Osaka Flock Zip Hoodie in Rich Red and Denver Blue (on sale for $89 from $157) offers twice the comfort and warmth of any other stylish hoodie out there.

And for the Naomi fans, the Angelina Leather Jacket in Black (on sale for $129 from $290) layered over the Electro Tin Tab Tee in Dust Pipe (on sale for $24 from $49.50) will help you channel the lavish lifestyle of Beverly Hills without compromising attitude.

Get exclusive access to today’s private sale by clicking here. Not a member? Accept our warm invitation to join and sign up here.

Hi SeenON! LOVED the girls’ swimsuits from the season premiere of 90210 last week - especially Adrianna’s. Where can I get it? XOXO -Melissa

We have to admit that from the boys to the cars, just about everything looks better in Beverly Hills…even summer school! Adrianna, Naomi and Silver wasted no time ditching the books for the beach - the Beverly Hills Beach Club at that. Adrianna outfitted in the La Blanca One Piece Bandeau Swimsuit to get the party started.

Dying to know which kicks Adrianna selected to pair with her sassy suit? Discover what they are and where you can get them after the jump!

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How hot did Naomi look in last night’s “To New Beginnings!” season premiere episode of 90210? Summer school let out and it was no holds barred for the ladies of West Beverly as they hit the Beverly Hills Beach Club… wearing designer dresses!  

Our favorite by far? Naomi’s Cyrille Ombre Dress. We knew it was Herve Leger right when it hit the screen - who can forget the curve-contouring bandage detailing that he’s made his signature style? We absolutely adore the asymmetrical back detail and sassy cut.

Ready to rope in the likes of the dashing Teddy Montgomery? Learn how to complete Naomi’s classy cabana club look after the jump.

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