How do you assert your dominance at West Beverly Hills High? If you’re Naomi, Adrianna or Silver, you let your threads do the talking with KRMA handbags and apparel. From its color palettes that extend far beyond next season to its Italian lambskin leather, merino/cashmere wool and luxurious cotton, KRMA Clothing prides itself upon providing [...]

Always the Audrey Hepburn and never the Betty Davis, Blair?  We have to admit, your fashion choices in the “Enough About Eve” episode of Gossip Girl were certainly star-worthy. And though they didn’t quite get the air-time they deserve, don’t worry – we didn’t miss your Steve Madden Markee Booties. Featuring silky soft suede, a [...]

Enter Erin Silver, stellar reporter and fashion chameleon. Having outfitted in brands like Fiona Paxton, Steve Madden and even Bebe, this Beverly Hills babe has proven that she can hang with the girliest material girls and clean-cut preppy boys.   But the Silver we love most? The one that taps into her creative self and is always ready [...]

Look familiar? Naomi rocked this KRMA Cotton Jacket in this week’s “Unmasked” episode of 90210. We’ve seen countless celebrities sport this hot new brand (and even style!) in their daily life, from Audrina Patridge to Lindsay Lohan, so it’s nice to see that it’s very deservingly making its way onto the small screen. And it’s just like Naomi to [...]

Hi SeenON! In that same scene in the last episode of The City (with Erin’s blue tank and skirt), what dress is Olivia wearing? The dress that Joe Zee complimented? Thanks! – Carrie Nice spotting, Carrie. Who wouldn’t want a piece of Joe Zee-approved attire? Unfortunately, Olivia’s long floral dress is vintage Urban Outfitters and no [...]

While we are still in shock by all the drama that went down in last night’s “To Sext or Not to Sext” episode of 90210, we cannot stop thinking about the looks from this season’s premiere episode. What has our minds stuck in the past?  Check out our most recent find. Silver’s Steven By Steve Madden [...]

Hi SeenON! Silver’s ruffled heels from the season premiere of 90210 were AMAZING! Can you tell me who makes them and where I can get them? I need those shoes. Thanks! – Amanda We adore your taste, Amanda. Silver really showed that she can work it out while bustin’ a move with Dixon on the [...]

Vanessa Hudgens showed her spirit in this Light as a Feather tee from Wildfox by Whitehorse Couture after four hours at the recording studio in Westwood. Complete Vanessa’s free-spirited look with these slouchy Western-style boots from Steve Madden!

Kim Kardashian stole the red carpet spotlight at the “Rayman Raving Rabbids TV Party” video game launch party in this stunning D&G by Dolce and Gabbana Ruffle Front Strapless Dress. Outclass Kim with these ‘Lexxa’ pumps from Steven by Steve Madden! Complete with a studded triple ankle strap and peep toe cut from the lush [...]

Katy Perry looks pretty in this printed halter dress and pink flats at the Nike Sportswear at 21 Mercer – Block Party Opening.We love this feminine look that she polishes off with beautiful G Bangles from Gorjana. Get the look by pairing a printed dress like this curve hugging flower print dress by Shoshanna with [...]