1) How did you get into designing?

My mother and father were both in fashion.  My mom owned a boutique and my father, a senior VP at Sasson jeans, during their heyday in the 80″s…. Being around the industry captivated my imagination. It was a very natural progression for me to finally launch my own company in 2007.

2) I love the functionality of the interchangeable hardware. How did you develop the idea?

One night I was dressing to go out and I did not like how the hardware on my bag looked with the jewelry I had chosen.  I was standing in front of the mirror and said to my husband, ” I wonder why there is not a bag on the market where you can select the color or texture of hardware you prefer and maybe even be able to switch it out, when you get bored?”

He suggested that I do it.  When I raised concerns about the investment required, he assured me by saying, “What better investment could I make than in my wife.”

I will never forget that!  I immediately started.

3) Your bags have been seen in magazines and on the arms of celebs.  What was that first moment that really blew your mind and you thought your line was going to make it?

When I saw photos of Kate Bosworth walking around with my Entrechat Bag in Australia.

She has such a cool style about her.  She never seems  to be afraid of taking a risk or wearing something that is original.  I knew that I was onto something if someone with her sense of fashion had chosen my brand.

4) Tell us about your first bag featured on Gossip Girl? How did that happen and how did being featured on such a style-driven show affect your line?

Eric Daman is an amazing stylist.  He knows how to mix styles in an unpredictable way that is always interesting.  A couple of years ago, I had invited him to a fundraising event that I was involved with.  We hit it off!  Shortly afterwards he began to use our bags on the show.    He has been a great supporter in growing my brand.  I am truly grateful that there are people like Eric out there, fostering new talent.

5) Who else have we seen your bags on and who would you love to see carrying one?

Most of my favorites have already carried a Michelle Vale including  Sarah Jessica Parker, Cameron Diaz, Kate Beckinsale, Blake Lively, and Kate Bosworth.

I Would love for Jennifer Aniston to have one of our bags.  The Michelle Vale client is a woman who is confident in jeans and a T-shirt, but loves to put on a cocktail dress every once and awhile.  She is effortlessly chic…and always has on one statement piece that is not loud, but is special enough to create a memorable impression.

On the set of Gossip Girl, Jessica Szohr’s look is full of patterns, color, and decidedly ‘Brooklyn Bohemian.’  But it’s her laid-back, yet put-together, off-duty aesthetic that we’re always trying to emulate.

Case in point, the star taking a break from filming and spending a little time with her dog, Waston, in New York.  Her easy winter staples get an upgrade with a pair of utilitarian-chic Chooka Noir rain boots.

Want the look? We’ve got Chooka rain boots in our SeenOn Winter Boutique–including the Moto and London Town styles seen here–starting at $36!  The boutique only lasts through December 31st though, so get to shopping here.

From the Upper East Side to the streets of Hollywood, this Alice + Olivia Jessica T-back dress ($198) is show-stopping on runways and subways.  We’re all looking for that piece that can do double-duty, and this one can go from sassy to (almost) subdued with a simple sweater.

If it looks familiar, it’s because you just saw Little J pairing it with an over-sized cardigan and a multi-chain necklace on the set of Gossip Girl. We’ve all got that easy black coverup, but try this Rich In Friendship necklace ($78) to complete the look.

Loose the sweater when the sun goes down and you’re cocktail ready, like AnnaLynne McCord in Christian Louboutin Engine Spike Patent Pumps. Her’s are sold out, but we found a pair we like even better in these J-Lissmo T-back sling-backs ($795).

Who loves Treesje handbags? The ladies of Gossip Girl do. On- and off-set, Blake, Leighton, Taylor and Jessica can’t get enough of these current-yet-classic bags.  Come next week, you won’t either when the Treesje collection goes on sale at www.SeenON.com.   So whether you’re Upper East Side chic, or Downtown cool, be sure to register and pick up yours at 9am Tuesday!

We cannot help but lust after Gossip Girl looks, so we’re thrilled to have access to some of the girls’ favorite bags from Hammitt. Jenny Humphrey loves her red patent Brentwood, which you won’t find in any other store, while Vanessa opts for the Westwood in leopard. Headbands were so 2009, but handbags are forever. Oh, and did we mention that these bags are seriously on sale? Get shopping!

Vanessa’s Leopard Westwood packs a punch!

Flashy schoolgirl style with the Brentwood in red patent.

Be the first to shop behind the scenes and register now for the all new Private Sale SeenON!

With memorable pieces hand selected by the stylists of today’s hottest shows, you’ll feel as pampered as the stars themselves. And forget the A-list pricetag – these illustrious wardrobe essentials from today’s premier brands can be yours at deeply discounted prices.

Get the VIP treatment you deserve and click here to register for luxurious private sales now. Are you in?

Did you miss your chance to purchase Susan Hanover jewelry from Gossip Girl previously on sale at up to 65% off in the SeenON! Private Sale? Well, all is not lost, dear reader. Precious pieces from this savvy designer are still available for purchase right here on SeenON!

Take, for example, the Susan Hanover Crystal and Hematite Cuff inspired by the Crystal and Pink Quartz Cuff donned by Serena in “The Goodbye Gossip Girl” finale episode of Season 2. Featuring a brass cuff plated with hematite and synthetic crystal quartz stones, this exquisite arm candy is created by the same designer that made Serena’s cuff from this episode. Its ties to the show make it a great conversation piece! This find is one of our top picks from the Susan Hanover collection and it can now be yours for 30% off retail price.

Intrigued? Don’t miss your chance to shop a range of other majestic necklaces, bracelets and earrings that will help you seize the title of queen of the night with upcoming private sales. Not a member? Accept our invitation to shop and sign up here.

Can’t get enough insider fashion from your favorite shows? Don’t worry, we’ll be back with more star-studded private sales soon!

While the sales are on hiatus, we’ll be running around Hollywood, meeting with stylists to bring you the hottest designer brands seen on your favorite shows. And, yes, we’ll be back soon with dozens of new crave-worthy sales, not to mention some amazing deals!

In the meantime, earn money for shopping by inviting your friends to join SeenON! Private Sales. Not a member? Accept our warm invitation to shop upcoming collections and sign up here.

Having grown up surrounded by so much natural beauty, Susan Hanover is inspired by the colors and textures of her native landscape. Susan is drawn to earthy, faceted semi-precious stones such as citrine, smokey quartz and topaz. And guess what? Her designs seen on Gossip Girl are now available in the SeenON! Private Sale at up to 65% off!

Our top pick from this collection? The Susan Hanover Crystal and Pink Quartz Cuff (on sale for $99 from $220) seen on Serena Van Der Woodsen in ”The Goodbye Gossip Girl” episode. Its crystal, pink quartz and lavender jade make this cuff high fashion – its 14K gold plating makes it easy to accessorize with!

Ready to make those bold party looks a success? Make an Upper East Side-worthy splash with the Gossip Girl Susan Hanover jewelry sale going on now! Not a member of the SeenON! Private Sale? Accept our warm invitation to shop this collection and sign up here.

Make it more than just another night on the town. Channel glamorous Manhattan sparkle and shine like the most prominent twenty somethings in New York with precious pendant and beautifully beaded David Aubrey jewelry at up to 55% off!

Will Blair’s Two Chain Pendant Necklace grace your neck? This delicate pendant necklace was seen on Blair in the “Enough About Eve” episode of Gossip Girl Season 3. Its vintage glass cabochons instantly imbue your look with pristine feminine charm. Or how about Blair’s David Aubrey Multi Chain and Pearl Draped Necklace (on sale for $99 from $224) from the “Remains of the J” episode of Gossip Girl Season 2? Worn with a strapless gown like Blair’s or even your favorite blouse, this multi-chain necklace will empower your ensemble with the utmost sophistication.

What are you waiting for? Tap into elite Manhattan style from David Aubrey now! Not a member? Accept our warm invitation to shop this collection and sign up here.